It's not difficult to learn how to do this, but it is important to bear in mind. This means the composition should be designed to get information across as clearly and cleanly as possible. And it should be written using a technical writing style. It should not be written so as to be friendly or to persuade its audience. The language to be used in your manual is not the same as that which you'd use in a memo, in marketing materials, or even in other internal company communications. What sort of language to I use? This is an important point: You can get this confirmed by the professionals afterwards (see Tip #5) but even at the planning stage, some knowledge of the legal requirements of such a document is very useful. Because the precise items included in your table of contents will depend on your industry, the easiest way to do this is to check out what similar companies in your sector have in theirs.Īlmost as important what to include at this stage is knowing what not to include. The first step is to set down your franchise operations manual outline. A strong manual will help your current franchisees to return positive feedback.
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